How Elastic Are Your Prices? The More You Know, the More Power You Have | Paresh Khatwani featured in Inc. Magazine

Paresh Khatwani, Director at Portage Point Partners, recently shared pricing strategy insights with Inc. Magazine.

Paresh outlines several key considerations including customer segmentation, competition, differentiation, product mix, sales channels and cost structure. He also emphasizes that perceived product value should stay remain a key focus of a strong pricing strategy, saying “You must ensure that the price communicates that perceived value clearly and make adjustments as needed – pricing is never set it and forget it,” Paresh says.

For Paresh’s full commentary, read the article on Inc.com.