Tyler Rainey in Inc. Magazine | Why Time to Value Is the Most Important Metric for Measuring Customer Love – and How to Turbocharge it

Tyler Rainey, Director in the Performance Improvement practice, was recently featured in Inc. Magazine discussing the growing importance of time to value (TTV) as customer expectations for speed and immediate impact continue to rise.

“TTV can be used to understand how effective you are at converting dabblers into advocates, where you are losing customers on the purchasing journey and what commercial techniques are most effective and efficient,” says Tyler. “By monitoring how quickly customers move from awareness to consideration, convert to first use and ultimately demonstrate loyalty and advocacy, organizations can pinpoint friction points and optimize targeted interventions that accelerate perceived value and long-term ROI.”

For Tyler’s full commentary, read the article on Inc.com.