Portage Point Partners advises Loris AI on its sale to Contentsquare

Contentsquare enters definitive agreement to acquire Loris AI

ABOUT LORIS

Loris AI helps customer-obsessed brands turn everyday support conversations into better decisions. Proven on more than half a billion interactions, Loris’ proprietary artificial intelligence (AI) models uncover the reasons customers reach out, how they feel and what is driving churn or loyalty – across all channels and both human and AI agents. From spotting emerging issues to uncovering contact challenges to flagging churn signals, Loris makes it easier to act on what customers are saying. Used by eCommerce, fintechs, marketplaces, healthcare and other leading brands, Loris has been the focus of a Harvard Business School case study and was recognized as a Gartner Cool Vendor in Customer Service Technology.

TRANSACTION OVERVIEW

The acquisition of Loris AI gives Contentsquare a powerful new layer of conversational intelligence, enabling it to analyze the full customer journey, from click to conversation. By integrating Loris’ AI-driven customer sentiment, intent and quality insights, Contentsquare can help brands better understand, optimize and personalize customer engagement at scale. This move strengthens its AI capabilities and positions the company to lead as customer touchpoints evolve to hybrid experiences with conversational assistants.